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Quick Brainstorm Challenge!
Published: 21/02/2011 by Event Planners Network
Split your group into teams of 10. You can predetermine your teams, randomly select them or use a game to determine the teams.
Once teams are organised let the group know that they are about to complete a challenge and the team with the most items on the list will win.
The challenge is "What words spring to mind when you think of or see ______________? The blank can be your company, a product, a competitor, an advertisement or any topic that you would like to collate group feedback on. This can be particularly useful for sales teams that have come up with a new design, brand or similar and are looking for feedback within the organisation off the cuff.
Its important to only give the teams two minutes, no more to write down as many things as they can. Ideally there will be no discussion and each team member must just list things as quickly as possible to get the best gut reaction to the topic as possible. At the end of two minutes, each team member will put the information into a box so that the results are anonymous.
This helps people to share ideas without fearing what other people will think and also can give a clear picture as to what branding, staff morale or a product invokes or is resonating with your team.
